Media relations can be seen as an unnecessary luxury to some companies. But the reality is that good media relations are essential and should form a core part of any business, regardless of its size and sector.
Hiring a PR professional to look after your media relations, communications and reputation is just like hiring an accountant or a solicitor. You go to the experts who can get the job done.
Good media relations can build your company’s profile in the right places and can act as a safety net, ready to hold your company’s reputation together if ever a crisis occurs. It can also help to bring in new business, increasing revenue by promoting your successes and achievements.
A lot of companies don’t see that what they do is news worthy, they miss out on fantastic opportunities to let people know what they are doing because they simply don’t know what makes a good news story.
News is often the talking point of the day. What would you hear being discussed in your local pub? What would you tell a friend if they asked how your job was going? The charity days, the awards, new training schemes, breakthroughs, human interest stories which many people can relate to, understand or feel impassioned about are a good starting point.
Every company has a story to tell and audiences it needs to communicate with. A quick chat with most business leaders, who have not previously engaged with PR, is often all it takes for the light bulb to come on, and the realisation that communicating with staff, customers, partners and others in their industry, in a strategic and planned way can boost their business.
At OnTrack PR, we draw on our combination of journalistic skill and media relations experience to get the best coverage for our clients and to provide them with strategic support when they need it, giving them the confidence and reassurance that their reputation is safe in our hands.
So don’t be modest, celebrate your achievements.
Charlotte Taylor is the MD of OnTrack PR based in Doncaster and can be contacted at [email protected].
